Luca Franco is the Founder & CEO of Luxury Frontiers, a San Francisco/Johannesburg-based international firm specializing in design, development, and guest experience concepts for luxury, light-on-earth hospitality structures ranging from tented camps to treetop suites. Drawing on his passion for transformational travel, re-wilding, and adventure travel, Franco founded LF in 2011 and has since grown the firm with a multicultural team of designers, architects, and adventure travel experts. A global market leader, LF creates truly experiential hospitality structures and transformative adventure scripts to facilitate immersive guest experiences inspired by an authentic sense of place and purposeful responsibility to the planet and communities.